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Marketing Essentials
EVENT MANAGEMENT
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Q1 - Assessment of
considerations needed to be
acknowledged when planning
for an event, taking in to
account elements including, but
not limited to, resources, target
customers, marketing and
finance
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Q2 - Appraisal of
environmental scanning and
its place within the event
planning process, evidencing
application of this process for
your own event.
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Q3 - Creation of planning
documentation for the
management of your event
‘Festivals & Events of Cultural
Significance’ to ensure smooth
delivery
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Assignment Brief
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Week 1 - Slides
Week 2 - Slides
Week 3 - Slides
Suggested Layout
Q3 - Create plans for
managing a tourism and
hospitality event.
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Q4 - Critically analyse the
complexities of event
management.
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Q5 - Critique the legal and
regulatory issues in event
planning.
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Q6 - Critically evaluate the
effectiveness of a planned
tourism and hospitality event.
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Week 4
Assignment Brief
Supporting Notes
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