With the majority of the world's population proving to be internet users, the demand for online advertising is expected to increase in the future. According to Persistence Market Research - an ESOMAR certified market research company, the global online advertising market is expected to grow at a CAGR of 14% over the next decade. Would you like to read Dissection of the online advertising market? The global online advertising market by advertising format covers social media advertising, search engine advertising (PPC), email marketing, display advertising, native advertising, etc. From a platform perspective, these are web/desktop advertising and mobile advertising. Vertically, these are Health and Medical, Automotive, Retail and FMCG, Education, Media and Entertainment, BFSI, Travel and hospitality, telecommunications, etc.
Among these, mobile advertising has dominated with the excessive penetration of smartphones. Moreover, in terms of applications, media and entertainment hold the largest market share, followed by travel and Content marketing and email marketing are considered long-term investments. They prove to employee data be profitable as well as those giving organic followers. Another interesting fact about content marketing is that companies that post content 16-20 times/month end up getting four times more traffic than those that post less than that. Supremacy of personalized content Personalized content took the wheel in 2021 and would continue to do so even during the forecast period.
In other words, consumers demand relevant experiences from the brands they compete for. As such, marketers have good opportunities in the form of social listening, on-site behavioral attributes, past purchase data to formulate an accurate customer profile. Personalized content also helps with brand retention marketing efforts. The customer loyalty index then soars; thus keeping the company afloat amid fierce competition.AI-driven turbulence around the world Governments around the world are attracted to AI technology because of the user-friendly deployment modes offered.