Hope you understand that your SEO content strategy is flawed in the right way. It is an opportunity to refine and improve. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. What SEOs Need to Know About Baidu in 2017 Posted: 2020-11-18 The first half of 2017 was stressful for Baidu, which saw a slump in active advertisers and stagnant revenue. Nevertheless, we see the search giant investing huge resources in
AI and in building the Chinese web ecosystem. If you are in the business of inbound marketing in the Chinese market, this article is for you. I have summarized the most important updates and tips officially given by Baidu Webmaster Tools (BWT) in the list below. Ready? Let's start. The rise of Baidu MIP Mobile Instant Pages (MIPs) achieved jewelry photo editing service several milestones in the first six months of 2017: 5,400 websites have built and submitted their MIP pages. More than a billion mobile pages are now on MIP. Every day there are hundreds of millions of clicks on Baidu Search MIP pages. Additionally,
MIP now has 215 components designed for public use. MIP cache response time has been optimized with speed increases of 50% or more. And MIP has now enabled mip-install-serviceworker for offline caching. In June, I spoke with Junjie Wang, the owner of Baidu MIP, at the Baidu VIP conference in Shanghai. He explained that MIP, although it is a derivative version of Google's AMP, is optimized for Internet users in China who use different browsers and browsing behaviors than the West.