Desktop research refers to a method of analyzing and researching existing secondary data such as computers, magazines, books, documents, and Internet searches, instead of conducting on-the-spot research on primary data. Usually it can also be called case study, and some people in the industry call it "secondary data research" method (Zhihu: King Yuanyuan).
In actual user research projects, desktop Buy email list research is often something that needs to be done. At present, there are many theoretical frameworks and methods related to desktop research. Based on some previous project experiences, this article would like to briefly share some practical experience, hoping to inspire you to conduct desktop research.
1. Write in front
1. Desktop research is an early qualitative basis for research and an important theoretical source
Students who have written a dissertation know that before writing a dissertation, it is necessary to inquire and read through a lot of literature in related fields. The research is based on the previous research, and very few research is carried out in the early stage without any theoretical basis at all. of.
When we are doing user research projects, the same is true. User research projects are essentially scientific and reasonable research through various qualitative and quantitative scientific research methods to obtain effective results. Therefore, relevant theories and existing research Support is essential. With the addition of this part, it is equivalent to standing on the shoulders of giants, and the foundation of research will be more solid.
2. Desktop research can better prepare for actual research
On the other hand, before the specific research, do some desktop research, you can grasp the general situation of the industry and the market, and have a relatively full understanding of the product. In this way, in the actual investigation, the questions will be more targeted, and the information in the investigation can be more accurately distinguished, targeted, and can also resonate with the respondents and improve the effectiveness of the investigation.