Step 3: Support and train Retailers Telemarketing Lists often employ young staff who can work well on social media, but that is in a private area. Using social media for business is very different. It is crucial to properly support and train the entrepreneur and his/her staff. Provide e-learning opportunities and tutorials on Telemarketing Lists creating and posting content. But don't forget to prepare them for local web care and community management. Without support and training, your local project may die a silent death. You can also think of a help desk, so that the entrepreneur can always contact a specialist within or outside your company if in doubt. Step 4: Facilitate content Creating content for social Telemarketing Lists media is not for everyone.

You have to be able to design, write, and also Telemarketing Lists think like a marketer. So make sure you facilitate the local entrepreneur and his/her team. For example, make a number of content posts available every week Telemarketing Lists that they can place and promote themselves. Or provide clear templates for your content, so that the entrepreneur can get started with it. Of course, local marketing on social media works best if the stores also work with content in addition to your brand content, as in the previously mentioned example of SPAR. Facilitate them in every possible way, for example by making logos, house style and visual Telemarketing Lists material available.

Also read: Facebook Shops: how to get Telemarketing Lists started [infographic] Step 5: Convince the entrepreneur of advertising We all know that social media is useless without advertising. Organic reach is declining in favor of advertising . Certainly with the Facebook networks (Facebook and Instagram), but also with newcomers such as Snapchat. It must be said that the organic reach for local pages is often a lot Telemarketing Lists higher than for large brand pages. This is partly due to the fact that local stores have a smaller, more loyal following base. Logically, the bond you have with a local store is greater than with a national brand. But advertisements are indispensable. With a few hundred euros per Telemarketing Lists month, a local entrepreneur can already achieve considerable reach and therefore make a real impact in his/her environment.