With Instagram's live video rolling out in late 2016 and Twitter's live streaming without Periscope, platforms are looking for you to share your authenticity Phone on their platform. Show your “why” and inspire people to fall in love not only with your product, but also with the brand and who is behind the brand itself. Advertising Continue reading below As an avid viewer of “Shark Tank,” the contractor's backstory is often reflected during the episode; where they come from, what are their passions, etc. Things that others can relate to. If a brand on social media plays a similar role and can relate to the consumer Phone (using live streaming can help tremendously), it can have a stronger influence. Consumers may be more likely to buy a bland brand with a similar product that only talks about the product itself. Humanize your brand in 2017! Kat Haselkorn, Content Director, Go Fish Digital Kat HaselkornMeasure everything .

In social media it can sometimes be fax list difficult to keep track of what works and what doesn't across multiple platforms, but when you can show changes Phone over time, that's when you have something. . One of the biggest complaints I've heard from business owners about Snapchat is the lack of metrics the platform offers its users. Their feeling is that if I invest all that time and energy into creating content, creating stories, and building an audience, I have to be able to prove my worth. This is an entirely fair review of the app. Advertising Continue reading below Thankfully, there have been rumors that Phone Snapchat will unveil more detailed reports over the next few months, and other platforms (and social media management tools like Sprout Social) seem to be going down this road as well.

The more time you spend following and reviewing posts, the better your social presence will be. I can't stress this enough: don't just throw something Phone out there and see what sticks. Measure everything and use the data to adjust your social media strategy accordingly. Kelsey Jones, Editor, Search Engine Journal Kelsey JonesHere are three social media trends to know about in 2017: Live Video Advertising Continue reading below With the introduction of live video for Instagram and Facebook's continued preference for live video in News Feed, businesses should continue to develop live video strategies and think about how they can fit into their existing marketing efforts.