Short videos in the outlet period are getting more and more popular, major institutions are investing heavily, and the era of short video marketing has arrived. The title is a common sense. As early as 2014, Internet Queen Mary Meeker text message service predicted that short videos would become the "standard" for the layout of the mobile Internet. Prediction is never difficult, what is difficult is the precise time when the future will come . In 2016, Tencent strategically abandoned Weishi. In 2017, Douyin was born, and Kuaishou and Kuaishou were two heroes. In the past three years, the short video has been like a frog in warm water. The character scene, not the mentality of the battlefield protagonist. So even as strong as Tencent, it will make the most expensive strategic mistake ever.

The most fear is that when people make a revolution, you are really watching the fun. 01 "Three Represents" of short videos In May, Wang Qiang, vice president of Kuaishou, confirmed that the daily active users exceeded 200 million; in July, Douyin officially announced data that the daily active users exceeded 320 million, an increase of 70 million in text message service half a year. The two giants have squeezed out the last wave of incremental dividends from the mobile Internet. It is one-sided and a common misunderstanding of practitioners to look at short videos purely based on the logic of giant competition. If we are spectators, the moat that Douyin Kuaishou has built is almost unbeatable. In order to wake up the decision makers of the top 500 apps and re-understand the significance of short videos in the current Internet ecology, Brother Hua summarized the "three representatives" of short videos Short videos represent the most advanced content productivity; Short videos represent state-of-the-art advertising productivity; Short videos represent the

user consumption consensus of the greatest common divisor. Today, short video is no longer a competition between several giants, but an text message service underlying content form that can penetrate into any field, any industry, and any app. Short video is the most direct and comprehensive form of mapping in this diverse world. This form gives ordinary people the opportunity to gain a sense of presence. Among China's 1.3 billion population, 900 million are rural populations, and the population with a college degree or above only accounts for the whole country's population. 8.9%. As Dr. X wrote in "The Cruel Story of the Bottom Layer", the people should not be determined by a limited number of directors that they can see the horses, and Kuaishou is the.